A Diageo India chief believes that the company has ambitions to "build a portfolio" of craft spirits in India.

At the country's first Bar Summit, Diageo India asserted that the tequila category's growth has shown no indication of slowing despite the country's high tariffs on imported beverage alcohol.

United Spirits Limited (Diageo India) has announced an investment of INR 31.5 crores (US$ 4.1m) to acquire a strategic minority stake in Nao Spirits.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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